Mark Zuckerberg’s $190 billion baby feels threatened by the world’s most widely used mobile operating system, Android.
Both companies are a giant in their respective core competencies. For Facebook, it is social media and accompanying online advertising and for Google, a multitude of Internet-based products including a mobile operating system used by over 1.4 billion people.
Why, then, a giant like Facebook is scared of Android?
Have you been a proud owner of Nokia Lumia? Do you love its apparent build quality, design aesthetics, and killer camera? You very well be but all of these bells and whistles don’t seem to matter when your friends with an Android device or iPhone can flaunt an awesome game or a useful application that just isn’t available on Windows Store yet. If you think that way, you’re not alone. App selection is a major problem faced by manufacturers wanting to enter the mobile world. Though, Android has arguably taken over the world of mobile OS with over 80% of market share, iOS still holds its ground in the global market. Both of these ecosystems have a combined market share of over 93%. That doesn’t leave much for other players in this game, including Microsoft.
For Windows Mobile, it goes something like this:
This is why Microsoft was largely unable to get more developers on board for its platform. Sure, you’d find almost all top-tier apps on Windows Mobile, but below that level, it’s a different story altogether. Many apps either don’t have a presence on Windows Mobile or they don’t update it as much as their Android and iOS counterparts.
We are familiar with Snapchat, a mobile application that lets you send self-destructive photos and videos to your friends because of its popularity and controversies associated with it. Some of us may also know about the young innovative guy named Evan Spiegel that conceptualized Snapchat’s idea and is the CEO of the $10 billion company.
Guess where Evan Spiegel is today? Hanging out in Islamabad, Pakistan!